You must have heard the phrase, “Fashion is a fickle mistress.” This statement holds true because it is something dynamic, as dynamic as it gets, and there’s a good reason for it too. Its affected by cultural and social outlooks, and those tend to keep changing with time, and so does fashion. Those who make their careers in generating its trends are called fashion designers. These days people pursue fashion designing courses if they choose it as their vocation. Although it’s all about creativity and attitude, a degree like BBA or MBA in fashion designing helps a lot in learning it’s history and getting acquainted with its norms, as well as its do’s and don’ts.
Fashion design has 3 basic or prime categories (talking about manufactured clothing), Haute Couture, Ready to wear and Mass Market, each of which can be further divided into many sub-categories, but primarily 3, Men’s, Women’s and Children’s fashion.Here is a detailed description of each of the prime categories:
Haute Couture is French for ‘high sewing’. This is the form of design that was the most prevalent until the 1950’s, as each item of clothing was made specifically to the measurements of respective clients. Haute Couture is time taking, requires attention to detail regarding its fitting and looksas well as premium and expensive fabric. Haute couture for fashion houses and designers, owing to these factors, is not about profits, but about reputation and class.
Ready to wear
Also known as pret-a-porter (French), are not made for individual customers but for many collectively. The fabric and its cut are chosen with care, and are produced in moderate quantities to provide exclusivity. New ready to wear clothing is mostly introduced in Fashion Weeks, a biannual event, which happens in most cities, like in Delhi, where top manufacturing houses and companies, as well as the top fashion designing colleges in Delhi and their students are a part of these events.
Mass Market is the ‘sales’ part of the industry. Fashion houses rely on mass market sales for more of the profits. It is there for the general population, providing for their wide range of eeds. These clothes are designed by using trends set by known designers . A lot of production is seasonal, so clothing and manufactcompanies have to wait for a style to ‘stick’ before going ahead with their own make of the original. Simple techniques of production which can be replicated by machines, and low-priced fabrics are used.